Land Securities: Park House Marketing Suite

 

Land Securities: Park House Marketing Suite

 

AllofUs was commissioned by Land Securities to develop set of digital and furniture pieces that would sit within the marketing suite for their recently acquired site Park House, occupying an entire city block of just over an acre on Oxford Street, London. Park House provides retail accommodation, office space as well as residential apartments. 

Central to this project was the set of Interactive Posters which were designed as an alternative to the more traditional printed collateral usually found in marketing suites. The Interactive Poster uses conductive ink to transform paper into a sophisticated input device for a dynamic presentation to help showcase and ultimately sell the new Park House site to prospective clients. 

Inspired by the language, tactility, and function of architectural blueprints, the Interactive Poster creates a client experience that is more informal and engaging. This enables the client to feel part of the planning and development process. Furthermore, it enables the Land Securities sales team to communicate an enormous amount of information about the building and its context to prospective clients, within an immersive, responsive and intuitive experience. 

Working with furniture designer Sam Johnson, we created a bespoke table and shelving system that displayed and charged the set of Interactive Posters as well as housed other marketing material. 

If the Interactive Poster provided an informal mode of presentation, in an adjacent room, we created a more formal presentation area, which included a bespoke presentation screen and meeting room table with an embedded custom-built presentation builder and controller which allowed the Land Securities sales team to easily compose a presentation tailored to the needs of their prospective client. 

To accompany the digital pieces within the marketing suite we also designed the Park House website.

I was responsible for the concept development, content production, interaction and physical design direction of this project.

View of Marketing Suite

View of Marketing Suite

View of Interactive Posters

View of Interactive Posters

View of Marketing Suite

View of Marketing Suite

Interactive Poster

Interactive Poster

Interactive Poster in Use

Interactive Poster in Use

Presentation Screen

Presentation Screen

View of Marketing Suite

View of Marketing Suite

Marketing Suite

Marketing Suite

Presentation Table

Presentation Table

Presentation Screen

Presentation Screen

Presentation Screen

Presentation Screen

Presentation Builder

Presentation Builder

Office Website Homepage

Office Website Homepage

Office Website The Building Page

Office Website The Building Page

Office Website Gallery

Office Website Gallery

Office Website Plans Page

Office Website Plans Page

Retail Website Location Page

Retail Website Location Page

Retail Website Plan Page

Retail Website Plan Page