GW London: Graphic Identity & Online Store

 

GW London: Graphic Identity & Online Store

 

I was approached by GW London, a leading stylist consultant and personal shopping agency, to create a new graphic identity, and design and build a fully responsive website and e-commerce platform.

The graphic identity for GW London encompasses letterhead, business cards, stationary, and retail packaging. The type-led identity uses a customised version of Helvetica Ultra-Light that extends the W to create a dramatic diagonal graphic mark. The colour palette is streamlined to include black, white and a striking azure blue.

After working closely with GW London, we identified the principal aim of the website as two-fold. Firstly, to showcase GW London’s regular trend focussed fashion editorial articles, and in-house stylist’s weekly selections; and secondly, to provide an online shopping experience that showcases the exclusive future focused fashion bands selected by GW London.   

In order to achieve these aims, the site makes use of streamlined graphic identity to offer a clean and elegant design, one that showcases and celebrates the unique editorial, stylist and retail vision of GW London.

Working alongside creative technologist Tim Crook, the project was run using an agile process. The site is built using the Craft CMS and Commerce platforms, which allowed us to create a dynamic and responsive site as well as develop a bespoke and highly flexible CMS that enabled GW London to update and manage their expanding content in an intuitive and productive way.  

http://gwglobaltrading.com/

Graphic Identity

Printed Material

Printed Material

Homepage

Stylist’s Picks Page

Inspire Article Page

Inspire Article Page

Inspire Article Page

Inspire Article Page

The Shop Page

The Shop Page

Product Page

Product Page

Mobile Home Screen

Mobile Home Screen

Mobile Stylist's Pick Screen (Active State)

Mobile Stylist’s Pick Screen (Active State)

Mobile Inspire Article

Mobile Inspire Article

Mobile Inspire Article

Mobile Inspire Article

Mobile Product Screen

Mobile Product Screen

Mobile Product Screen

Mobile Product Screen

Mobile Menu Screen

Mobile Shop Filter Screen

iPad View