Front Row, Luxury Florist:
Graphic Identity & Online Store
A new graphic identity & fully responsive website and e-commerce platform for Front Row, a luxury, fashion focussed, florist.
The website provides an online shopping experience that showcases Front Row’s exclusive weekly bouquet collection, it’s seasonal and classic floral collections, as well as a collection of carefully chosen accessories. Alongside its store, the website also showcases Front Row’s ever-expanding projects and collaboration, such as its partnership with the famous fashion boutique Browns.
Working with creative technologist Tim Crook, the site was built using the Craft CMS and Commerce platforms, allowing for a dynamic and fully responsive site as well as a highly flexible and bespoke CMS that enables the Front Row team to update and manage their continually changing collections in an intuitive and productive way.