Coco De Mer:
Online Store & Instore Interactive Installation


Coco De Mer:
Online Store & Instore Interactive Installation


Working with AllofUs, we were invited to design the online concept store for one of the world’s leading luxury erotic emporiums as well as an in-store interactive installation. As well as an online store, the site also houses the label’s own ‘Coco Club’ which features regular photo editorials, a film collection of the label’s own commissioned erotic films, a ‘How to Guide’ giving advice and instructions on all things erotic, a ‘You & Me’ section that invites members to respond to a set of provocative questions, and a ‘privative poses’ section, which consists of an online gallery of photos taken from the peephole changing room installation in-store.

Peep-Hole Installation

In both the London and Los Angeles stores, the more exhibitionist customer can photograph themselves in the changing rooms have the photos published in an online gallery within the member’s section of the website. I was responsible for the concept development, UX, interaction and visual design of this project.

Landing Page


The Shop

The Shop: Product Detail Page

Coco Club: Photo Editorial Page

Coco Club: Film Collection

Coco Club: Questions & Answers

Changing Room Installation

Installation Touch Screen

Installation Touch Screen

Changing Room Installation

Changing Room Installation

Changing Room Peep Show Collection